Hull Street Energy, 2015
WEB SITE DESIGN, LOGO DESIGN
Hull Street Energy — in the midst of expansion — needed a brand refresh and new web site in a short time frame. We started with a brand brief to establish HSE’s objectives, vision and key differentiating factors. I partnered with a design colleague to create the new logo and corporate collateral. Given the basic content requirements, we used a long, scrolling page of stacked sections for the website, and selected a CMS that provided them with the ability to make content updates internally. Images selection was a critical component to tell their story effectively.
