about

I’m a product leader and digital strategist with experience creating award-winning products and leading strategy and marketing efforts for highly visible brands and startups. With experience on both the agency side and the client side, I now work as an independent consultant.

With almost 20 years of experience, I’m a well-rounded professional. My long tenure in digital has allowed me to develop technical and functional skills that have broad application across a variety of jobs. I’m highly collaborative, and I leverage my experience and apply my skills based on the needs of the project.

My skills include product management, digital strategy, market/user research, brand strategy, copywriting and technical writing. I’m good at problem-solving and synthesizing research into insights, ideas, and tactics. I’m also connected to a talented and diverse network of specialists that I partner with regularly.

After 13 years in New York City, I’m now lucky enough to live in Vermont, and recently spent a year Bordeaux, France. I’m very comfortable working with distributed teams and also regularly travel to meet clients for in-person meetings.

In addition to my work in the digital space, I’m interested in efforts that use digital work to provide opportunities to marginalized populations and rural communities. I delivered a talk on this topic in 2018 at the Experience Fighters conference in Madrid, Spain.

I sit on the board of Global Family Initiative, an organization that empowers marginalized women and children in the world’s most vulnerable populations.

If you’re a start-up, agency or company I’d love to partner with you.

SKILLS & TOOLS

• Digital Strategy & Marketing

• Market Research

• Brand Strategy

• Product Management

• User Testing

• Client Services

• Copywriting, Technical Writing

• Presentation Design

GET IN TOUCH

lorraine.r.tobias@gmail.com

LinkedIn